Leave it to New York to come up with a way to design your sleep time. Yelo, a corporate wellness center, allows you to “design” a rejuvenation session by scheduling reflexology and/or a power nap during a busy day.
Nicolas Ronco, the entrepreneur that opened Yelo earlier this year, said it is ”for people who are overstressed and overworked.  For lawyers or brokers who abuse themselves, a power nap is a way to recharge naturally without caffeine.â€
An interesting article published in the Columbus Dispatch and written by Natasha Singer of the New York Times News Service, March 8, 2007, noted, “Sleep is the new bottled water.  Although it can be had for free, it is being marketed as an upscale amenity. Now when people can’t sleep for a couple of nights, they think they are part of a national sleep epidemic and there should be something to fix it . . .You can buy sexual arousal, a new shape for your face, a skinnier silhouette, so why shouldn’t you be able to buy sleep?â€
Even manufacturers are getting in on the sleep deprivation craze, trying to sell sleep. Dove offers Calming Night, a line of soap and body wash to help induce sleep.
Sleep aids are another way to buy sleep. They work if used as directed, however, I’ve heard of people who wake up in the middle of the night and take over-the-counter or prescription sleep aids.  When the alarm goes off a few hours later they are still groggy. The sleep aids warn that they cause sleepiness for 8-9 hours. This means that they are driving to work in a daze (scary) and have an unproductive morning. Â
Sleep is valuable if we want to be healthy and productive. If New Yorkers can’t get a good night’s sleep at home, they can stop by Yelo where they can design the perfect relaxation and rejuvenation session. Check it out here.  Â
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