Presentation is Everything!
Staging a home to help it sell is all about presentation. Presentation of the outside of the home and yard and presentation of the inside. It goes beyond clean and neat, however. If you pick up any magazine or catalog, you will notice that the rooms are all staged for high drama because that’s what sells. Staging not only takes away dirt, disorder and clutter, but puts in place “wow” factors that sell. Like a bottle of wine and wine glass on the kitchen counter with a cookbook, cutting board, veggies and pasta to present a gourmet meal being prepared. Or a spa look in the bathroom with flowers floating in the garden tub and candles lit.
Great presentation ideas not only come from magazines and catalogs, but high-end retail stores as well. My all time favorite is Anthropologie. They take retail merchandising to the highest level. They combine theatrical art with the products they sell for “wow” factors galore.
That’s why stagers can make the most difference when adding the theatrical “wow” factors to homes that are on the market. We can showcase a luxurious lifestyle so buyers will make an offer. Who doesn’t want a spa bathroom, or gourmet kitchen? We can make staged homes present these lifestyles.
Another great example of taking presentation to the highest level is a new store in Beachwood called Lush. To quote from NorthernOhioLive, June 2007 magazine, “The 450-square foot space is tricked out like a ‘beauty deli,’ with soaps wrapped like cheeses, fizzy bath bombs piled high like produce and face masks stored in fridges. The most intriguing product? Possibly the Sex Bomb, a hot pink bath bomb scented with aphrodisiacs like jasmine, clary sage and ylang ylang.” The pictures included with the article say it all. It makes me want to shop there!